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Want to Become a Lottery Retailer?

If you're interested in growing your sales with Lottery products request an evaluation »

Hot Sellers!

These are the Scratchers® games our players love most.


How We Help Retailers Grow Sales

The key to successful business is placement and promotion. With over 23,000 Lottery locations, we depend on our retailers to provide us with the optimal placement of Lottery products needed for high visibility. In return, we put our marketing dollars to work for you and provide the resources you need to keep your registers ringing. Read more about support and training in our Retailer Reference Guide. 

 Watch how we support our Retailers!


Existing retailers: Get a username and password to access Lottery resources »

Not currently a Lottery retailer? Request a retailer evaluation »

Lady Luck at LA Live


To reach our customers with information about our games, we invest in attention getting advertising campaigns utilizing all media channels.

CA Lottery Live

Nothing drives sales like a little fun, so we hold year-round promotions and events by bringing the Lottery to your customers to keep them excited about Lottery games. See what's going on.
Go to CA Lottery Live »

retailer displys

Retail Displays and Planning

The Lottery provides retailers with a robust set of marketing tools including product artwork, store displays and posters, seasonal retail plans and more. These materials are only available to current Lottery retailers.

Retailer support

One-On-One Training & Support

If you are interested in additional customers for your store, gas station or social venue, we have a team of Lottery Sales Representatives ready to provide you with one-on-one guidance on ways to make it happen!