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Attention Retailers - Make More Money for your Business!

• Grow Sales
• Increase Traffic
• Attract Players
• Signage and Equipment Placement
• Training Tips

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We Support Our Retailers!

The Lottery helps Retailers to maximize their sales



One-On-One Support

· Lottery District Sales Representative (DSR)

       - Your primary contact for marketing and sales information 
       - Visits your store and provides valuable selling tips and consultation   
       - Helps you merchandise and maximize sales 
       - Provides new game and promotional program materials 
       - Delivers Point of Sale Signage (POS) 
       - Reviews the Retail Product Plan (RPP) with you      

· Lottery Ticket Sales Specialists (LTSS)

       - Your primary contact for Scratchers® ticket inventory 
       - Responsible for replenishing your existing Scratchers ticket inventory

Next Day Service

      - If your Scratchers ticket inventory runs low, call CA Lottery Hotline at: 
        1-855-EZ LOTTO, 1-855-395-6886 Press 1.    
      - If your call is is received by 3pm, your tickets will be delivered within 24 hours.

Equipment Service

      - For Lottery equipment service or supplies call GTECH at: 1-800-666-6695.

Retail Product Plan (RPP)

     -  A new RPP is sent to you each month
     -  Use Retail Product Plan for ticket placement 
     -  Educate staff on games

Free POS (Point of Sale) Materials, Displays and Ticket Dispensers

    - Some materials available in Spanish, Chinese and other languages

Award Winning TV, Radio, Billboard and Internet Advertising

    - The Lottery advertises in Spanish, Chinese, Vietnamese and Korean languages